Archive for November 1st, 2007

A few days ago i went with other people of my school to a gigantic place where you can go and sing in a private room (KTV) and play bowling. The KTV rooms were like spaceships. Everything was white, from the tables to the leather seats. The KTV machines had a great selection of old and new songs in English. After an hour in the KTV room we all got down to serious business by going to the bowling alleys. Once we went on the top floor i was actually gobsmacked how many bowling alleys they had. My team was playing on the alley number 50 and apparently there was another closed off section with another 50 alleys…Making it, apparently, the biggest bowling club in the world! Just before leaving we noticed this place had a great bowling pro shop and a very sophisticated lingerie shop… China: expect the unexpected!!

I am often asked this question but actually sometimes I wonder if I even know how to do SEO for Google. They do not publish their ranking criteria of course; they only give some hints in their Google guidelines for webmasters.
If you follow those guidelines, you can’t go wrong with your site.
For Baidu, the most popular Chinese search engines, there seem to be some differences to Google:

  1. the filename and domain name seem to be more relevant for Baidu than for Google
  2. Except of the title-tag, the meta-tags are not important for most western search engines, for Baidu, they are still more important
  3. Internal links and the linktext in those links are more important for Baidu than for Google.
  4. For Google incoming links from other websites are the most important ranking criteria. For Google, the quality of those incoming links is more important than for Baidu. For Baidu, the number of links is more important.

Somehow it seems to me, that the Google algorithm is more advanced and for Baidu you have to do more “old-fashioned” SEO.

Some more hints for foreign companies, which want a Chinese website:

  • Most important: Don’t save money by hiring an inexperienced translator. Do a professional translation of your site and let it proofread again and again by an expert in your business field
  • Use a cn-Domain for your website. Also foreign companies are allowed to register cn-Domains without having a Chinese admin-c (in Germany, you need a German administrator for your de-Domain, if the owner does doesn’t reside in Germany
  • Host your website in China if you only target the Chinese market but don’t try to save too much money on web space. Many companies I know spent thousand of Euro on their website but are not willing to spend 10 Euro more per month for a good server. Beware that your website might be slow from outside China. If your website also has an English version, this should not be hosted in China but in the US or Europe.

After a two week hiatus, Youtube, a Google-owned video sharing network, is back online.

There is no official answer as to why Youtube was blocked for a two week period by the Chinese internet regulators. Speculations have narrowed the filtration to either the 17th National Communist Party Congress, which is China’s most important meeting of political leaders that discuss the future of China held every five years, or the unveiling of the Taiwan version of Youtube. The YouTube Taiwan site is also accessible in China.

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